Primary & secondary font palettes with type hierarchy, color variations, and button styles
Palette Overview
Primary Palette
For the website, print, and professional design tools where these fonts are installed.
Display / Headlines — Helvetica Neue Condensed
Serif / Sub-Headers — Lora
Body Text — Helvetica Neue
Monospace — Courier New
Secondary Palette
Free Google Fonts alternatives for Canva, Google Docs, Google Slides, and other tools.
Display / Headlines — Barlow Condensed
Serif / Sub-Headers — Lora
Body Text — Barlow
Monospace — Courier New
Primary Palette — Type Hierarchy (Helvetica Neue / Lora)
1 — Large Title
Two Bear Capital
Helvetica Neue Condensed Bold · 64px
2 — Header
Investing in Bold Ideas That Shape the Future
Helvetica Neue Condensed · 36px
3 — Sub-Header
A partnership built on conviction, patience, and long-term thinking.
Lora · 24px
4 — Body Text
Two Bear Capital is a venture capital firm focused on early-stage investments in technology companies. We partner with exceptional founders who are building transformative businesses. Our approach combines deep sector expertise with a founder-first philosophy, providing not just capital but strategic guidance at every stage of growth.
Helvetica Neue · 16px
5 — Button Style
Helvetica Neue Condensed · 14px · Uppercase
Secondary Palette — Type Hierarchy (Barlow / Lora — Google Fonts)
1 — Large Title
Two Bear Capital
Barlow Condensed Bold · 64px
2 — Header
Investing in Bold Ideas That Shape the Future
Barlow Condensed · 36px
3 — Sub-Header
A partnership built on conviction, patience, and long-term thinking.
Lora · 24px
4 — Body Text
Two Bear Capital is a venture capital firm focused on early-stage investments in technology companies. We partner with exceptional founders who are building transformative businesses. Our approach combines deep sector expertise with a founder-first philosophy, providing not just capital but strategic guidance at every stage of growth.
Barlow · 16px
5 — Button Style
Barlow Condensed · 14px · Uppercase
Palette Comparison — Side by Side
Primary — Large Title
Building Enduring Companies
Helvetica Neue Condensed Bold
Secondary — Large Title
Building Enduring Companies
Barlow Condensed Bold
Primary — Header
We invest early in founder-led companies
Helvetica Neue Condensed
Secondary — Header
We invest early in founder-led companies
Barlow Condensed
Primary — Sub-Header
Partnering with brilliant entrepreneurs who have breakthrough ideas.
Lora
Secondary — Sub-Header
Partnering with brilliant entrepreneurs who have breakthrough ideas.
Lora
Primary — Body Text
Our approach combines deep sector expertise with a founder-first philosophy, providing not just capital but strategic guidance at every stage of growth.
Helvetica Neue
Secondary — Body Text
Our approach combines deep sector expertise with a founder-first philosophy, providing not just capital but strategic guidance at every stage of growth.
Barlow
Color on White — Brand Accent Text
Green
Bold conviction
Purple
Deep expertise
Blue
Clear thinking
Orange
Founder energy
White on Color — Dark Backgrounds
Growth
Seed to scale
Vision
Long-term view
Trust
Built together
Impact
Changing the world
Full Hierarchy on Dark
Building Enduring Companies. Together.
We invest early in founder-led companies
Partnering with brilliant entrepreneurs who have breakthrough ideas in AI, cybersecurity, healthcare, and biotech.
In addition to capital, we provide our founders with the talent, skills, and experience required to guide their business through every stage of growth.
White text with layered opacity for hierarchy
Button Color Variations
Outline Buttons
Filled Buttons
Buttons on Dark Background
Secondary Palette — Download Google Fonts
These free Google Fonts are the approved alternatives for tools that don't support
Helvetica Neue — including Canva, Google Docs, and Google Slides.
Download the ZIP files below and upload them directly to Canva via
Brand Kit > Upload a font.
Two-tier font system: The Primary Palette
(Helvetica Neue, Helvetica Neue Condensed, Lora) is used on
the website and in professional design tools where these fonts are available.
The Secondary Palette (Barlow, Barlow Condensed, Lora) is
a set of free Google Fonts alternatives for use in Canva, Google Docs,
Google Slides, and other tools that require uploaded or web-accessible fonts.
Helvetica Neue (including Condensed) is a system font on macOS.
On systems where it is not installed, the secondary palette fonts
load automatically as web fallbacks.