Brand Photography

Photography Guidelines

• Subject matter: Montana landscapes, outdoor adventure, nature. Reinforce the Two Bear brand connection to the Northern Rockies.
• Mood: Aspirational, expansive, calm confidence. Dawn/dusk light preferred. Avoid harsh midday lighting.
• Hero safe zone: Keep key subjects away from dead center — logos and headlines overlay there. Subjects work best in the lower third or off-center.
• Text overlay readiness: Photos should have areas of low detail (sky, water, shadow) where white text can be placed legibly without an aggressive overlay.
• Color harmony: Cool blues and warm golds complement the brand palette. Avoid heavily saturated reds or greens that clash with brand colors.
• People: When included, show small-scale figures in landscape (not portraits). Silhouettes and back-facing subjects work best for universal appeal.